About Us

We love coffee, art and long walks on the beach... wait, wrong profile!

Contact Shop Menu About

The Clever Cup Coffee & More is locally owned by coffee lover Edgar de la O and international jewelry artist Tracy Jones-De Chevron Villette. Edgar spent his 20's writing scripts and drinking outstanding coffee in New York City, and Tracy relocated to Sarasota after a decade as a jewelry designer in England, France and Tokyo. The two bring their passions together to create this unique cafe and store featuring the area's best locally roasted coffee and some of Europe's up and coming jewelers and artists.


Coffee is a beverage that puts one to sleep when not drank.

Alphonse Allais

Clever Cup Staff

Edgar Del-La-O Owner & Baristi

 A graduate of New York University's Tisch School of the Art's, Edgar spent his 20's writing scripts and drinking outstanding coffee in New York City. He returned home to Sarasota in 2005 and has always dreamed of owning a business that serves the community he loves.

Tracy Jones-De Chevron Villette Owner & Jewelry Designer

Tracy relocated to Sarasota after a decade as a jewelry designer in England, France and Tokyo. After meeting Edgar and Lindsey through a play date with their children, the families became friends and identified their desire to create a unique cafe and store in their neighborhood featuring the area's best locally roasted coffee and some of Europe's up and coming jewelers and artists.

Lindsey Nickel Marketing Director

Lindsey brings more than a decade of experience working for international brands including Starbucks, OSI Restaurant Partners, Uncle Ben’s, Pedigree and DeBartolo Sports into creative messaging and content production for our clients. She oversees creative services and manages advertising, graphic design, video production, digital content and marketing. Her creative team has won top creative honors at the American Advertising Awards, The Telly’s and the Florida Public Relations Associations Image Awards. Their work has delivered millions of eyes-on -impressions for local, regional and national campaigns.


We Feature Local Art

We team up with local artists to display local artwork for sale such as:

Tatty Devine

Tatty Devine is an independent British company designing and making  original, playful jewelry by hand in their UK studios. Their standout designs are all about expressing yourself in a fun and distinctive way.

Harriet Vine and Rosie Wolfenden founded Tatty Devine in 1999 and  continue to run the company from a studio in London’s East End, where it all  started. The brand makes jewelry that blurs the boundaries between art,  fashion and culture. New designs are both highly coveted and collected by a  loyal fan base from all over the world and discovered by new customers  everyday.

Check all the local artists featured in our store