About Us

We love coffee, art and long walks on the beach... wait, wrong profile!

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The Clever Cup Coffee & More is locally owned by coffee lover Edgar de la O and international jewelry artist Tracy Jones-De Chevron Villette. Edgar spent his 20's writing scripts and drinking outstanding coffee in New York City, and Tracy relocated to Sarasota after a decade as a jewelry designer in England, France and Tokyo. The two bring their passions together to create this unique cafe and store featuring the area's best locally roasted coffee and some of Europe's up and coming jewelers and artists.


Once you wake up and smell the coffee, it's hard to go back to sleep.

Fran Drescher

Clever Cup Staff

Edgar Del-La-O Owner & Baristi

 A graduate of New York University's Tisch School of the Art's, Edgar spent his 20's writing scripts and drinking outstanding coffee in New York City. He returned home to Sarasota in 2005 and has always dreamed of owning a business that serves the community he loves.

Tracy Jones-De Chevron Villette Owner & Jewelry Designer

Tracy relocated to Sarasota after a decade as a jewelry designer in England, France and Tokyo. After meeting Edgar and Lindsey through a play date with their children, the families became friends and identified their desire to create a unique cafe and store in their neighborhood featuring the area's best locally roasted coffee and some of Europe's up and coming jewelers and artists.

Lindsey Nickel Marketing Director

Lindsey brings more than a decade of experience working for international brands including Starbucks, OSI Restaurant Partners, Uncle Ben’s, Pedigree and DeBartolo Sports into creative messaging and content production for our clients. She oversees creative services and manages advertising, graphic design, video production, digital content and marketing. Her creative team has won top creative honors at the American Advertising Awards, The Telly’s and the Florida Public Relations Associations Image Awards. Their work has delivered millions of eyes-on -impressions for local, regional and national campaigns.


We Feature Local Art

We team up with local artists to display local artwork for sale such as:

Amanda Coleman

I grew up with creativity all around – as a child I lived in a craft centre in  a tiny little place called Staunton Harold in Leicestershire. It was a beautiful  place and an inspiring place to live. 

I chose to study 3D design at the Surrey Institute of Art and Design in  Farnham. After graduating I opted for a further one year’s residency at the  Bishopsland Workshops in Reading and then was fortunate to gain a place at  the prestigious Royal College of Art in London to undertake a Masters in  Goldsmithing, Silversmithing, Metalwork and Jewellery.

I graduated from the Royal College of Art in 1998 and promptly set up a  workshop in Clerkenwell, London with the help from the Crafts Council and the  Prince’s Youth Business Trust. Since then I have been making and developing  my designs into jewellery collections that aim to satisfy my thirst for  experimentation and new concepts in jewellery construction techniques in a  style all of my own. 

I now live in the beautiful Cathedral City of Lincoln with my husband. I  have found that becoming a mother has helped me to get a fresh perspective  on my designing. Seeing the world through the eyes of my children has ignited  an interest in fairytales, mystery and magic and developed a fascination of  bugs and flowers that might have previously gone unnoticed, all of which have  found their way into my designs over the recent years.

Check all the local artists featured in our store